Advertising Through the Ages
by Robert Stahr
Reprinted from "Crown Jewels of the Wire", May 1994, page 22
This month we cross the Atlantic to England where insulators were being
advertised during the 1880's.
Joseph Slater Lewis' self-binding insulator was being advertised in the
Electrical Review of London in the December 2, 1882 issue. This was really an
all purpose insulator design: "No tools required either to attach or
detach; can be applied in any position no matter how close to walls, bridges or
other obstacles,' will bind No.4 wire as easily and firmly as a No. 13; every
portion open to cleansing action of rains -- less risk of porcelain becoming
covered with coating of rust; can be used as a terminal insulator, the loop from
which can be instantly detached; inexpensive."
Lewis was granted a U.S.
patent May 1, 1883. A similar patent with improvements was granted to Frank L.
Pope six months later (December 25, 1883) and led to the manufacture to the CD
110.5 and 110.6 glass styles by the Iron Glass Company of Haverhill,
Massachusetts under contract to the National Insulator Company.
Joseph Bourne & Son advertisement in
The Telegraphic Journal and
Electrical Review, July 1, 1882
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Two advertisements of the Lambeth, London firm of
J. Stiff & Sons. They
first appeared in the July 1, 1882 issue of The Telegraphic Journal and
Electrical Review. |
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The second ad ran in the
Electrical Review of London in the June 25, 1886
issue. |
Marsh and R. J. Smith advertised in the February 17, 1883
issue of Electrical
Review of London.
"Contractors to H. M. (Her Majesty's) Postal Telegraphs"
The John
C. Fuller & Son advertisement from
Electrical Review July 8, 1887
The Electrical Review of London ran the
Doulton & Co. advertisement in the
January 1, 1886 issue.
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